SEO, AEO & GEO Expert and AI SEO Strategist in Melbourne: Zahra Mirzaei
If you don’t know where your next customer will come from, you need me.
For 11 years I've helped brands in Australia and overseas get found on Google. Now I make sure ChatGPT, Gemini and Perplexity know who you are too, and recommend you when it counts. My Melbourne team does the work, nothing offshored.
The goal: your brand, shown to the right people at the right time
ChatGPTLIVE ANSWERBecause people who arrive from AI answers already know what they need. Ahrefs found that AI visitors to its own site converted at about 23 times the rate of organic visitors. Melbourne expert Zahra Mirzaei builds AEO so those buyers find you.
AI search has changed how customers find brands
People used to search, scan ten links and click. Now they ask a question and get one answer. Being ranked still matters, but being the answer is what wins.
AI answers mean fewer clicks
When an AI answer appears, most people never visit a website. Ahrefs measured 58% fewer clicks on the top Google result when an AI Overview shows. The brands inside the answer still win the customer.More AI platforms to show up on
Your customers now ask in several places, and each one picks its sources differently. One plan has to cover them all.SEO, AEO and GEO services in one plan
SEO gets you found, AEO gets you quoted, GEO gets you recommended. I build them on top of each other so every piece of work moves all three. See all services.
SEO: be visible where customers search
Technical SEO, keyword strategy, content and international search. The foundation AI answers are built on.
01 · SEO SERVICES MELBOURNE →AEO: become the cited source
Answer-first content, AI crawler access and tracking, so AI Overviews and answer engines quote you and link to you.
02 · AEO SERVICES →GEO: get recommended by AI
Brand gap analysis, earned mentions and share of voice, so ChatGPT, Gemini and Perplexity name you, and get you right.
03 · GEO SERVICES →Done-for-you SEO and AI search for Melbourne brands
No need to learn SEO or AI search. This is the whole process, from the first form to the monthly report.
Latest SEO and AI search insights
Notes from my daily testing, written in plain English so you can actually use them.
Grok: 117 million users, almost no clicks, and a citation pool built on X and social
Grok cites heavily from Reddit, YouTube, Facebook and X, sends almost no measurable traffic, and had the worst citation accuracy in Columbia's test. What that means for your brand.Zahra Mirzaei
How Gemini chooses what to cite: an SEO guide to Google's assistant
Gemini is grounded in Google Search but cites far fewer sources than AI Mode, and 90% of them are third-party. What the data shows and how to earn a place.Zahra Mirzaei
Google AI Overviews: how they pick sources and how to be one
AI Overviews cut clicks for the top result by 58% and favour authoritative sites, YouTube and Reddit. The citation data and what to do.Zahra MirzaeiFrequently asked questions about SEO and AI search
The titles overlap. An SEO expert does the hands-on work; an SEO strategist plans what to do and why; an AI SEO strategist extends that plan to ChatGPT, Gemini, Perplexity and Google’s AI answers. As an SEO manager I do all three and lead the team that delivers.
SEO gets your pages ranking in Google. AEO gets your content quoted inside AI answers such as Google AI Overviews. GEO gets your brand named and recommended by tools like ChatGPT and Gemini. They share most inputs, so I run them together. Details on the services page.
Yes. AI tools search the web before they answer, and pages that rank well in Google are far more likely to be cited. SEO is the foundation; AEO and GEO build on it. More in does SEO still matter?
No. I am based in Melbourne and work with brands across Australia and internationally. All work is done by my Melbourne-based team, nothing offshored, in your time zone.
No. WordPress, Shopify, Webflow, Squarespace, Wix, Sanity, Next.js or an AI-generated site: I work with what you have and with your developer. You never need to rebuild to work with me.
You fill in the form and get a free, fixed-price quote within two business days (we only call if something needs clarifying). If it suits, we sign a simple agreement covering scope, price and timeline, my team starts the work, and you read one plain-English report a month.
Find out what AI says about you.
Tell me about your brand and market. Fill it in properly and your free audit and fixed-price quote arrive by email within two business days. We only call if we need more information.